Normally, if you want to have professional web designers custom build your site, you must be prepared to dish out at least a couple thousand Rands. These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer’s wages, advertising costs and so on.

Therefore, it would be wise to find freelance web designers who work from home. However, choose your web designer with care. Another route you can take is to design your website yourself.

The system takes you through all the processes of not just building a website, but building a SUCCESSFUL website.. there is a huge difference trust me.

Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost.

Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. You can also offer a money back guarantee so that people will feel confident about buying from you.

Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects’ confidence.

Eliminate any chances of that to maximize your profits! I do not design in Flash for a number of reasons listed below but there is a time and a place for it I know…

Flash’s Actionscript opens up a vast field of possibilities. No more woes over how a certain css code displays differently in Internet Explorer, Firefox and Opera. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real ‘movie files’ that are raster based and hence much larger in size.

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People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. If your content was presented in Flash, most search engines wouldn’t be able to index your content.

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.

For most small business owners a flash based website will be too expensive to develop. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

Make sure you have clear directions on the navigation of your website. Reduce the number of images on your website.

This is important because a block of text that is too large will deter visitors from reading your content. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors. Heavy scripts will slow down the loading time of your site and even crash some browsers.