The Face of Advertising is in the process of complete change. While many people would still like to us the old methods of placing ads on billboards and bus shop benches, the techniques and mediums how to get your products before the customer has changed. Yes there are still many Luddites that want to advertise the same way they have always done. For the enlightened marketer, this is just throwing away good money.  The question is still how can you best put your product in front of a targetted shopper and then turn that shopper into a buyer.  This is what “conversion” is all about.

The answer to the above dilimna is simply first to open your eyes to what is happening advertising world particularly with You Tube Ads.  It must be noted that there has been a radical increases in online advertising over the past years, while the traditional mediums of televsion, radio and newsprint have seen a decline. In fact Forrester Research recently forcasted that online advertising would increase 432% by the year 2014.

So if you are asking the question, where is advertising going?  The direction that advertising to header is quite apparent.  It is headed online.The Forrester Reseach data  indicates that there is online advertising sunami that is about to the the business world.  But is it not simply text advertising since video now seems to generate a lions share of the viewer.  Today You Tube enjoys more that one billion views daily around the world and it seems that this volume is growing daily.

Online Advertising is becoming much more interactive and with video that is  very possible.  Video is an engaging and an effective way to get a message to a very targetted viewer.  If you are selling “harmonicas” you can find over 41,000 videos that use that as a key word.  That translates into a very targetted audience and market. Looking for methods using You Tube is what many innovative marketers are using to target customers. Before long you will be able to view brief 10 second video ads in front of any number of public domain You Tube videos.

This will begin to change the face of how advertising is done since digital advertising is a much more cost effective way of spending the advertising dollar.   Discover how placing 7-10 second YouTube Ads can change the bottom line of any business.